What would my town be without a newspaper? If you haven’t asked yourself that question, perhaps it is time to consider just what the newspaper means to this community.
Because the doleful fact is too many small towns and mid-sized cities are losing their newspapers right now. An extensive study from the University of North Carolina released in January found that by last year, 2,100 newspapers had disappeared, or almost 25% of the 9,000 newspapers published in 2004. That translates to 1,800 communities that 15 years ago had their own newspapers.
Note that this report was released just weeks before the coronavirus pandemic.
What does a community lose when it loses its newspapers? The workings of its town hall; information about taxes and property values; the operation of schools for its children; the achievements, or the criminal activities, of local residents; the scores of local ball teams; schedules and reviews of movies, concerts, restaurants and books; and the offerings of local small businesses.
During this pandemic and in spite of their deep financial troubles, newspapers continue to provide the unique local news and information about COVID-19 unavailable from any other source. But the less obvious losses when a newspaper disappears may be the most devastating.
Researchers in 2018 found that when a local newspaper closes, municipal borrowing costs — and therefore residents’ taxes — go up. Why? Losing a paper, the study said, creates a “local information vacuum.” It turns out that lenders depend on local reporting to judge the value of government projects. Without that information, lenders tend to charge higher rates.
Communities without newspapers are also more likely to be victims of corruption petty and grand, local incidents the national media will never uncover.
Losing a local newspaper, another study found, can also lead to more political polarization.
Fortunately, there are steps you can take to avoid becoming another “news desert.” For one thing — subscribe.
But there is also pending bipartisan legislation that deserves your support. The Local Journalism Sustainability Act (H.R. 7640) provides for tax credits for people who subscribe to newspapers or other local media, businesses that advertise in local newspapers, and newspapers that staff their newsrooms with community journalists.
In a nutshell, this bill would provide every taxpayer tax credits up to $250 a year to spend on subscriptions to qualified local newspapers. It would give businesses with fewer than 1,000 employees tax credits of up to $5,000 the first year and up to $2,500 for the next four years for advertising in local newspapers or local media. And it would give local newspapers a tax credit of 80% of its compensation to journalists in the first year and 50% for the next four years.
Asking your legislators in Washington to support the Local Journalism Sustainability Act is a simple step you can take to help your community from becoming yet another news desert. Your right to fair and trusted local news and information is worth the effort.